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Wejo

Hosted by Two + Two

Brief: To eliminate the stigma surrounding driving from young people.

 

Insight: “Wejo’s billions of connected vehicle data points can highlight journey paths, fuel types and movement patterns, providing exactly what organizations need when setting up for EV operations”.

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Aim: Disrupt the association between fear and driving - especially with newer drivers and Gen-Z. 

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The Big Idea:

Using the data to reduce the feeling of anxiety caused by driving

Making it safer being on the road

  • Planning personalisation

  • Live weather notice

  • Optimised traffic system

  • Know about crashes, potholes, etc in advance

 

"LET THE CAR DO THE OVERTHINKING"

BillBoard Ads

WORDLE animation - to be used on Facebook Stories, Instagram and TikTok

Spotify Adverts to interrupt the users listening. Memes utilised to resonate with Gen-Z.

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